The Haus —
I was approached by Speedo to create a name and identity for a sponsored pop-up pool party for queer men of color.*concept work
About the Project
Speedo is an iconic international swimwear brand with a burgeoning demographic of queer men who sport their designs at the beach, social gatherings, and elsewhere as part of their lifestyle. With this in mind, The Haus is an event intended to fortify the brand as an ally to the community.
The Haus is a pool party hosted by Speedo for queer men of color living in NYC. The event is a day for communal gathering, celebration, and pride.
Building an Inclusive Space
The client needed a name and identity for the event that would speak authentically to the target audience. The design also needed to be visually relevant to the demographic and capture the energy and vibrancy of the community.
A Haus for All