Pause Meditation —

I partnered with Pause Meditation for their initial launch campaign to design an identity for the brand.

Pause Meditation is a newly built mindfulness center based in the Upper East Side neighborhood of NYC. Their approach is simple: straightforward science-based courses to introduce and fortify mindfulness as a practice for their community.

The client was keen on avoiding typical cliches found in wellness branding, focusing their marketing towards a demographic interested in a more science-based approach to mindfulness. 

The visual language of the brand alludes to their methodical approach in the course offerings and brand ethos through breaking the gradients down step-by-step. Like the visual language, Pause’s process transforms their audience.

A color palette of different hues of cool blues and purples is meant to inspire a grounded and calming sensation to the audience.