Pause Meditation —
I partnered with Pause Meditation for their initial launch campaign to design an identity for the brand.*concept work
About the Project
Pause Meditation is a newly built mindfulness center based in the Upper East Side neighborhood of NYC. Their approach is simple: straightforward science-based courses to introduce and fortify mindfulness as a practice for their community.
The client was keen on avoiding typical cliches found in wellness branding, focusing their marketing towards a demographic interested in a more science-based approach to mindfulness.
The Path to Peace